Josée Bélanger launched Toutmorrow (pronounced “tomorrow”) in 2005. She describes herself as “a marketing dreamer” but one with her feet on the ground. She believes that in a connected world, marketing is more important than ever.
Josée began her career at Procter & Gamble, working in sales, marketing and direct marketing in Switzerland, Canada, Great Britain and the United Arab Emirates. She then joined the confectionary company Jacobs Suchard Tobler as direct-marketing manager, before co-founding the marketing and communications agency Simko S.A., which rapidly became the largest independent ad agency in western Switzerland. In 2005, it was acquired by advertising giant Saatchi & Saatchi.
Following the sale of Simko, she has obtained a Master's degree in entrepreneurship, the subject of her research thesis was "How to define transparency in a hyper-connected world". She also founded the marketing and design boutique Toutmorrow, of which she is chief executive. She combines that role with teaching at the Geneva School of Business Administration (HEG) and running marketing and innovation workshops for clients ranging from watchmakers to oenologists. In 2011, she co-created a multi-disciplinary bachelor degree in innovation, now a master degree (HEIG-VD).
Josée has served on the board of Swiss Wine Promotion SA since 2017. She was member from 2004 to 2013 and president of the P&G Alumni Geneva Chapter for 3 years, and has been a member of the Selection Committee of the P&G International Foundation since 2012. She also judges several creative or innovation competitions, such as Agrovina, Best of Advertising.
Hebdo Magazine selected Josée as one of French-speaking Switzerland’s 100 most influential people in 2005. She holds Swiss and Canadian nationality and is the very proud mother of two boys.